industry
AI in the fitness, sports and health industry: Current application examples
The importance of Artificial Intelligence (AI) in the fitness and health industry cannot be overstated in today’s digital age. AI technologies have ushered in a new era of personalized care and make it possible to collect, analyze and interpret huge amounts of data. Artificial intelligence is being used in the fitness and health industry by […]
Key data study of the ‘Fitness Industry Austria 2024’: Fitness facilities, membership structure and membership fees
The Association of Leisure and Sports Companies in the Austrian Federal Economic Chamber (WKÖ), in cooperation with the German University of Prevention and Health Management (DHfPG), has conducted the first study on the ‘Key Data of the Austrian Fitness Industry 2024’. The key figures for the fitness industry shown in the study show that the […]
The customer journey in the fitness and health industry
Anyone who deals with marketing will inevitably come across the term customer journey. Customer means customer, journey is the journey. What journey do our customers take in the fitness industry? What is the customer journey all about and why is it essential for business success? Customer journey refers to the individual phases that our prospective […]